Peter Kafka

Recent Posts by Peter Kafka

Microsoft’s New Browser “Sucks Less,” Says Microsoft

Last year we saw Samsung sell itself by attacking its competitors’ fans, and that seems to have worked pretty well. Now we’ve got a tech company attacking its critics — and giving itself a sort-of-gentle ribbing at the same time.

Take it away, Microsoft:

Does anyone actually get whipped up about browsers anymore? Hard to believe.

But smart of Redmond to embody its critics as a basement-dwelling troll, because those guys have even fewer defenders than line-sitting hipsters. And because they’ve ensured that basement-dwelling trolls will spread the ad widely on their behalf, free of charge.

Well played!


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