Ina Fried

Recent Posts by Ina Fried

NBC’s Brian Williams Gets a Sit-Down With Apple CEO Tim Cook, Interview to Air December 6

NBC is more than a little excited about its upcoming sit-down interview with Apple CEO Tim Cook.

And it is a coup, considering that Cook has followed his predecessor’s footsteps in limiting his public appearances. Cook’s appearance onstage at our D10 conference in June was really the only major interview he has done, aside from those tied to product launches.

But, as “NBC Nightly News” anchor Brian Williams notes, there are some differences between the two Apple chiefs.

“Unlike the man he replaced, Steve Jobs, Tim Cook was able to walk all but unrecognized across the central floor of Grand Central Station,” Williams said in a video clip teasing the forthcoming interview. Williams said that Cook did get a ton of praise and attention once he set foot inside the station’s Apple Store.

Hopefully the interview itself will provide some juicier info. Williams said NBC will preview the interview on “NBC Nightly News” next Thursday, and the full piece will air on Williams’s “Rock Center” show later that night.

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik