Ina Fried

Recent Posts by Ina Fried

NBC’s Brian Williams Gets a Sit-Down With Apple CEO Tim Cook, Interview to Air December 6

NBC is more than a little excited about its upcoming sit-down interview with Apple CEO Tim Cook.

And it is a coup, considering that Cook has followed his predecessor’s footsteps in limiting his public appearances. Cook’s appearance onstage at our D10 conference in June was really the only major interview he has done, aside from those tied to product launches.

But, as “NBC Nightly News” anchor Brian Williams notes, there are some differences between the two Apple chiefs.

“Unlike the man he replaced, Steve Jobs, Tim Cook was able to walk all but unrecognized across the central floor of Grand Central Station,” Williams said in a video clip teasing the forthcoming interview. Williams said that Cook did get a ton of praise and attention once he set foot inside the station’s Apple Store.

Hopefully the interview itself will provide some juicier info. Williams said NBC will preview the interview on “NBC Nightly News” next Thursday, and the full piece will air on Williams’s “Rock Center” show later that night.

Visit NBCNews.com for breaking news, world news, and news about the economy


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work