Mike Isaac

Recent Posts by Mike Isaac

Google Ventures-Backed Start-Up TrueLens Nabs $1.2 Million

Social analytics start-up TrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus