Google Ventures-Backed Start-Up TrueLens Nabs $1.2 Million
Social analytics start-up TrueLens announced Monday that it closed a $1.2 million round of funding led by Google Ventures. Other participants in the round include Charles River Ventures, Common Angels, 500 Startups and Boston Seed, as well as a handful of other angel investors. After compiling and analyzing data from multiple social networks, TrueLens offers more granular customer information to brands for marketing campaigns.
