Ina Fried

Recent Posts by Ina Fried

Aiming to Ride the Power of Apple’s Passbook Feature, Urban Airship Acquires Tello

Mobile notification provider Urban Airship said Tuesday that it is acquiring Palo Alto-based Tello, a small start-up that focuses on building apps that support the iPhone’s Passbook feature.

“We love what Tello has created and see tremendous potential for combining our solutions to create the perfect pass solution,” Urban Airship CEO Scott Kveton said in a statement. The move follows the company’s late 2011 acquisition of SimpleGeo.

Urban Airship said it will keep Tello’s Silicon Valley digs; Tello CEO Joe Beninato will serve as general manager of digital wallet for Urban Airship.

Apple introduced Passbook with the latest version of iOS as a means for managing a variety of credentials, from event tickets to loyalty cards and boarding passes.


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik