Peter Kafka

Recent Posts by Peter Kafka

Google Ventures Bets on Mobile Ad Start-Up Adelphic

Adelphic Mobile, which promises to help advertisers target their mobile ads, has raised a $10 million round led by Google Ventures; Matrix Partners, which led a $2 million seed round last year is back, as well. Adelphic’s co-founders hail from Quattro, the mobile ad company Apple bought in 2010 and turned into iAd.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google