Last.fm Founders Are Back to Help Find Interesting Web Content

Last.fm co-founders Felix Miller and Martin Stiksel famously made it easy to passively share what songs you’re playing so you can also track them, and get recommendations. Now they are back with a new start-up called Lumi, which passively records each Web site you visit. The twist is that Lumi is a personal service, built to be anonymous and secure (we can only hope!), for the purpose of finding new content based on previous experiences.