Peter Kafka

Recent Posts by Peter Kafka

MediaMath Buys Mobile Game Ad Buyer Tap.Me

MediaMath, a digital ad platform, has acquired Tap.Me, an ad tech start-up that specializes in placing messages within games on mobile phones. New York-based MediaMath said it will keep all of Tap.Me’s Chicago-based team in place, but wouldn’t disclose deal terms.


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There’s a lot of attention and PR around Marissa, but their product lineup just kind of blows.

— Om Malik on Bloomberg TV, talking about Yahoo, the September issue of Vogue Magazine, and our overdependence on Google