Peter Kafka

Recent Posts by Peter Kafka

MediaMath Buys Mobile Game Ad Buyer Tap.Me

MediaMath, a digital ad platform, has acquired Tap.Me, an ad tech start-up that specializes in placing messages within games on mobile phones. New York-based MediaMath said it will keep all of Tap.Me’s Chicago-based team in place, but wouldn’t disclose deal terms.


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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”