SquareTrade Hires Former Expedia Exec Michael Adler as CFO

San Francisco-based SquareTrade, which offers protection plans on consumer electronics, has added two new executives to its management team. Michael Adler has joined the company as CFO, having previously held the same role at Expedia for almost six years until leaving late last year. Dina Furash will become SVP of strategic partnerships, having most recently worked as the SVP of sales and general manager of Green Dot, the prepaid debit card company.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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