Mike Isaac

Recent Posts by Mike Isaac

Prismatic Banks $15 Million in Venture Capital

Social news reading app Prismatic announced a new Series A round of venture funding on Wednesday, banking another $15 million. Participating in the round were Accel Partners, Jim Breyer and Yuri Milner. The Prismatic app is something of a hybrid between Zite, Flipboard and other news apps, using your social channels to personalize the type of news that appears in your feed.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web

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