Peter Kafka

Recent Posts by Peter Kafka

The Most Popular Tech Ad of 2012 … Isn’t From Apple

In the real world, Apple sells lots of hardware. On the Web, Apple generates lots of clicks. But when it comes to Web video, there are plenty of other tech brands competing for your eyeballs.

Check out this list of 2012’s most popular tech ads, compiled by video tracker Visible Measures. Only a single Apple ad cracks the Top 10, and it’s not even a formal Apple ad — it’s the company’s seven-minute introduction for the iPhone 5.

Visible Measures says it comes in at No. 6, with 18.4 million “true reach” views, which is supposed to measure every version of the clip that hit YouTube and every other video site, as well as parodies, mashups, etc.

Of course, you could also argue that Apple gets partial credit for the top spot, as well, since that one goes to Samsung’s Galaxy S III ad, which lacerates Apple fanboys. This one brought in 71.8 million views, says Visible Measures.

Here’s the rest of the list. Note that Google, either directly or via Android, is involved in more than half of the clips:

2: Intel/Toshiba, 54.4 million

3: Samsung, 42.2 million

4: Samsung, 22.9 million

5: Google, 20.8 million

7: LG, 17.3 million

8: Samsung, 16.4 million

9: Google, 13.8 million

10: Microsoft, 13.6 million

 


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald