Mike Isaac

Recent Posts by Mike Isaac

Instagram Releases a Small Update, Complete With a Shiny New Filter

Instagram updated its mobile application on Monday afternoon, introducing a few tweaks to the app’s camera function, along with a new photo filter.

Among the most noteworthy changes in the new version:

  • A redesigned camera interface, complete with improved Camera Roll image selection.
  • Tweaks to the image news feed, including full-bleed photos and infinite user profile scrolling.
  • A curious integration with Foursquare. When your photos are geotagged, you’re able to click through to a venue page inside the Foursquare app, providing you with detailed information about the location. It’s interesting, because it essentially drives traffic and potential app installs from Instagram to Foursquare. Wonder how that deal came about …
  • Finally, the new filter, “Willow.” Oooh, ahhh.

The app update comes on the heels of a busy week of Instagram news. CEO Kevin Systrom announced last week that Instagram would disable support for Twitter Cards, no longer showing Instagram photos in the Twitter stream. That went into full effect over the weekend.

Instagram’s update launches before Twitter has had a chance to roll out it own photo filters product, which Twitter hopes to release publicly before the end of the year.

With any luck, the new Instagram version will go over better with users than the last one did back in 2011.

The app is available in the iTunes App Store and on Google Play.


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