Kara Swisher

Recent Posts by Kara Swisher

23andMe Raises $50 Million in New Funding, Adding Yuri Milner as Investor

Personal genomics company 23andMe said it has raised more than $50 million in a new funding round, a near doubling of its investments so far. 23andMe has already raised over about $68 million since it was founded in 2006. The new financing includes Russian investor Yuri Milner, as well as existing investors Sergey Brin of Google, 23andMe CEO and co-founder Anne Wojcicki, New Enterprise Associates, Google Ventures and MPM Capital. The money will be used by the Mountain View, Calif., company to grow to one million customers and also to cut the price of its Personal Genome service to $99, which offers 244 reports on health and personal traits, as well as genealogy and ancestry information. That price was originally $999 and provided only 14 reports.


Latest Video

View all videos »

Search »

The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald