John Paczkowski

Recent Posts by John Paczkowski

iPad Mini Ad Impressions Grew 28 Percent Every Day in November

Apple’s new iPad mini is winning over consumers despite early criticism that it is priced too high to compete with rivals like Amazon’s Kindle Fire. In fact, it appears to be doing better at market than at least one of its lower-priced competitors did during its launch month.

Mobile advertising outfit Millennial Media says that network ad impressions from the iPad mini grew an average of 28 percent every day in November, the device’s first full month of retail availability. By comparison, ad impressions from Amazon’s Kindle Fire grew 19 percent per day during the same period last year.

So the iPad mini is showing some strong straight-out-of-the-gate performance. And that’s worth noting, because not only is it a new entrant in the mid-size tablet market carved out by Amazon and Google, it’s a new entrant with a price tag that’s over $100 more than its competition. As I wrote earlier this year, “Apple doesn’t need a $200 iPad mini.


Twitter’s Tanking

December 30, 2013 at 6:49 am PT

2013 Was a Good Year for Chromebooks

December 29, 2013 at 2:12 pm PT

BlackBerry Pulls Latest Twitter for BB10 Update

December 29, 2013 at 5:58 am PT

Apple CEO Tim Cook Made $4.25 Million This Year

December 28, 2013 at 12:05 pm PT

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Nobody was excited about paying top dollar for a movie about WikiLeaks. A film about the origins of Pets.com would have done better.

— Gitesh Pandya of BoxOfficeGuru.com comments on the dreadful opening weekend box office numbers for “The Fifth Estate.”