Face-tagram Revisited: Twitter Reportedly Offered $525M to Buy Instagram Prior to Facebook Sale

How much could Instagram have really sold for? That’s the burning question after a report in the New York Times questioned whether there was a fair bidding process for the popular photo-sharing app when Facebook purchased it for $1 billion. Nick Bilton reported today that Instagram executives received a $525 million buyout offer from Twitter, despite Instagram co-founder Kevin Systrom’s statement that the company “never received any offers” before Facebook’s. The Federal Trade Commission closed its investigation in August without taking any action.


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The problem with the Billionaire Savior phase of the newspaper collapse has always been that billionaires don’t tend to like the kind of authority-questioning journalism that upsets the status quo.

— Ryan Chittum, writing in the Columbia Journalism Review about the promise of Pierre Omidyar’s new media venture with Glenn Greenwald