Social Learning Start-Up Grockit Raises $20M From Discovery Communications and Others

Grockit, a start-up that is trying to make online learning look pretty, has raised $20 million in funding. A good portion of the round comes from a partnership with Discovery Communications, which is the big media company behind the Discovery Channel, Animal Planet and other major properties. In addition to capital, Discovery also promises to market and promote Learnist, a visual learning tool Grockit launched in May. Other investors in the round include Summit Group, Atlas Venture, Benchmark Capital, Integral Capital Partners and GSV Capital.


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus