Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Kobe Versus Messi

December 18, 2012 at 12:53 am PT

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So, how does an ad for Turkish Airlines get more than 58 million views on YouTube?

Well, by pairing basketball star Kobe Bryant and famed soccer player Leo Messi with a kid. Also lots of cards and ice cream.

Enjoy:

Tagged with: ad, cards, ice cream, kid, Kobe Bryant, Leo Messi, Turkish Airlines, video, viral, YouTube

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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web