Kara Swisher

Recent Posts by Kara Swisher

Viral Video: Kobe Versus Messi

December 18, 2012 at 12:53 am PT

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So, how does an ad for Turkish Airlines get more than 58 million views on YouTube?

Well, by pairing basketball star Kobe Bryant and famed soccer player Leo Messi with a kid. Also lots of cards and ice cream.

Enjoy:

Tagged with: ad, cards, ice cream, kid, Kobe Bryant, Leo Messi, Turkish Airlines, video, viral, YouTube

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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer

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