Facebook Tests Pinterest-Like Feature With Retailers
Facebook is currently testing a new layout with a handful of retailers, letting users “Like,” “Want” and “Add” product photos to a favorite list. Dubbed “Collections,” the feature is strongly similar to Pinterest’s user interface and feel, as both are focused heavily on buyable items with large potential for a move into e-commerce. Retailers in the test include such recognizable fashion brands as Nordstrom, Old Navy and Macy’s.