Liz Gannes

Recent Posts by Liz Gannes

Start-Up Behind Lumoback Posture-Monitoring Gadget Raises $5M

Lumo BodyTech, which makes a wearable waistband that tracks posture and movement and vibrates when the wearer slouches, has raised $5 million in Series A funding led by Madrona Venture Group.

LumobackThe Palo Alto, Calif.-based start-up doubled its goal in a Kickstarter campaign this summer, taking in $200,000 and more than 1,000 effective preorders for the Lumoback.

The Kickstarter backers now have their devices in hand, and Lumobacks will start shipping to the general public in January.

Lumo CEO Monisha Perkash described the Kickstarter campaign as a “de-risking” strategy, saying that it provided market validation and feedback that helped pave the way for the venture round.

Perkash said that Lumo eventually expects to move beyond posture into other devices that “give your body a voice.” Versus other wearable sensors, Lumo is particularly focused on real-time, accurate feedback — currently, in the form of a gentle buzz that gets wearers to stand up straight, or to walk around after an extended period of sitting.

 


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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work