Mike Isaac

Recent Posts by Mike Isaac

Thumbs Up! Rockmelt Social Browser Comes to the iPhone.

Not two months after bringing its social browser to the iPad, Rockmelt on Thursday released its social browser appplication for the iPhone. In a design “optimized for the thumb alone,” Rockmelt for the iPhone continues to have a Pinterest-like streaming tile user interface, navigable by scrolling without requiring your nine other digits. The app also syncs with Rockmelt on the iPad, so that users can continue browsing where they left off between devices.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web