Google and Apple Dominated App Installs on Android and iOS Last Year

Nope, it wasn’t Instagram or Electronic Arts. While most publishers complain about how hard it is for customers to discover their apps, here are two companies you won’t hear a peep from: Apple and Google. In 2012, the top app publishers by download were Apple on iOS and Google on Android, according to a year-end report published by Distimo, an analytics provider from the Netherlands. Apple, which has a half-dozen apps, earned an average of $7.43 per paid download, the report found, whereas Google made zero from its catalog of 60. In the case of Google, downloads included apps that were preinstalled on the handset.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web