Peter Kafka

Recent Posts by Peter Kafka

Google Nabs a Key Partner’s Top Marketer: Samsung Exec Brian Wallace Goes to Motorola

Samsung has done a very good job selling its brand of Google’s Android phones. And apparently Google has paid attention: It is bringing over the guy who headed up Samsung’s marketing to do the same job at its Motorola unit.

Google has hired Brian Wallace, the vice president of strategic marketing at Samsung’s U.S. phone unit, to fill a similar post at Motorola, according to people familiar with the move.

At Samsung, Wallace headed up consumer marketing, and got credit for the phone maker’s punchy ad campaign, which tackled Apple directly by mocking its most ardent fans.

This spot, for example, was the most popular tech ad of the year, according to Web video tracker Visible Measures:

Wallace joined Samsung a year ago; prior to that he had spent more than a decade at BlackBerry-maker Research In Motion. A Google PR rep declined to comment.

Latest Video

View all videos »

Search »

Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus