Google Nabs a Key Partner’s Top Marketer: Samsung Exec Brian Wallace Goes to Motorola
Samsung has done a very good job selling its brand of Google’s Android phones. And apparently Google has paid attention: It is bringing over the guy who headed up Samsung’s marketing to do the same job at its Motorola unit.
Google has hired Brian Wallace, the vice president of strategic marketing at Samsung’s U.S. phone unit, to fill a similar post at Motorola, according to people familiar with the move.
At Samsung, Wallace headed up consumer marketing, and got credit for the phone maker’s punchy ad campaign, which tackled Apple directly by mocking its most ardent fans.
This spot, for example, was the most popular tech ad of the year, according to Web video tracker Visible Measures:
Wallace joined Samsung a year ago; prior to that he had spent more than a decade at BlackBerry-maker Research In Motion. A Google PR rep declined to comment.