Beth Callaghan

Recent Posts by Beth Callaghan

Apple’s Newest Ad: If Only Via FaceTime

A proto-Zooey Deschanel on an iPad mini, accompanying herself adorably on the ukulele, sings “I’ll Be Home for Christmas” to a grandfatherly dude (on a full-sized iPad) via FaceTime in Apple’s latest commercial. There’s no last-minute shopping promo — beyond the subtle message that minis are for kids — just snow falling gently over the Apple logo.

Not an overt one, anyway. Enjoy:


Latest Video

View all videos »

Search »

The center of gravity at the university appears to have shifted. The school now looks like a giant tech incubator with a football team.

— Nicholas Thompson, in a New Yorker article entitled, “The End of Stanford?”