Apple’s Newest Ad: If Only Via FaceTime

A proto-Zooey Deschanel on an iPad mini, accompanying herself adorably on the ukulele, sings “I’ll Be Home for Christmas” to a grandfatherly dude (on a full-sized iPad) via FaceTime in Apple’s latest commercial. There’s no last-minute shopping promo — beyond the subtle message that minis are for kids — just snow falling gently over the Apple logo.

Not an overt one, anyway. Enjoy:


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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus