Apple’s Newest Ad: If Only Via FaceTime

A proto-Zooey Deschanel on an iPad mini, accompanying herself adorably on the ukulele, sings “I’ll Be Home for Christmas” to a grandfatherly dude (on a full-sized iPad) via FaceTime in Apple’s latest commercial. There’s no last-minute shopping promo — beyond the subtle message that minis are for kids — just snow falling gently over the Apple logo.

Not an overt one, anyway. Enjoy:


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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik