Americans Read More E-Books — But Maybe Not on E-Readers
More U.S. consumers are e-reading — just not necessarily on e-readers.
That’s according to a new report from the Pew Research Center, which surveyed over 2,000 Americans age 16 and up during a month-long period just before the holidays.
The number of consumers who read e-books is up seven percent to nearly a quarter of those surveyed, compared with data from the same time period a year ago. This coincided with a decline in those who say they still read dead-tree books, from 72 percent to 67 percent over a 12-month period.
The Pew report focuses on how this impacts libraries and e-book lending. But what’s more interesting is the data surrounding the types of devices consumers are e-reading on.
A quarter of those surveyed own tablets, like the iPad or Kindle Fire, compared with 10 percent of consumers who said the same a year ago. Meanwhile, just 19 percent said they owned a Kindle or Nook, compared with 10 percent last year.
So, tablet ownership shows a slightly greater increase than e-reader ownership — more evidence that e-readers are slowly losing momentum as tablets gain share. As reported recently by the New York Times Bits blog, IHS iSuppli estimates shipments of e-book readers will suffer a 36 percent drop this year, falling to 14.9 million units.
And a report from eMarketer suggests “2011 might prove to have been the high-water mark for ereaders. IHS iSuppli predicted continued declines, with worldwide shipments falling to just 7.1 million units by 2016.”