Peter Kafka

Recent Posts by Peter Kafka

QOTD: Maybe Information Wants to Be Ad-Free?

We’re increasingly struck how advertising is dominated online by huge entities, and how compromising and time-consuming it could be for so few of us to try and lure big corporations to support us. We’re also mindful how online ads have created incentives for pageviews over quality content.

“The Dish” blogger Andrew Sullivan, explaining why his new site will be supported (for now) entirely by reader subscriptions/contributions


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web