There’s No Avoiding Google+

Google Inc. is gaining ground against Facebook Inc. thanks to a controversial tactic: requiring people to use the Google+ social network.

Google over the past year has boosted the Google+ operation by integrating it with the company’s top-tier properties, including its Web search engine, Gmail, YouTube, business listings and the Android mobile-operating system.

People using Google to search for photos or customer reviews of a restaurant, for example, automatically are steered to the restaurant’s Google+ page. In the fall, Google began requiring people who want to post their reviews of restaurants or other businesses to use their Google+ profiles to do so. The same rule applies for reviews of physical goods or mobile apps obtained through Google.

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About Voices

Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Websites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other websites, and for clarity’s sake, all outside posts run against a pink background.

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