Education Start-Up Focused on Making Flashcards Mobile Raises $9 Million

StudyBlue, which has more than 2.5 million students using its free apps to create flashcards and quizzes, has raised $9 million in a first round. Great Oaks Venture Capital led the round, with participation from the Wisconsin Alumni Research Foundation. The Madison, Wis.-based company was founded three years ago by Chris Klundt while he was at University of Wisconsin at Madison.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web