HTC Vows to Step Up Innovation
The head of HTC Corp. said the beleaguered Taiwanese smartphone maker didn’t market their products aggressively enough last year, but vowed to win consumers back by developing more innovative products.
HTC had one of its worst years in 2012, as Apple Inc. and Samsung Electronics Co. ate into its market share and profitability. Earnings in the third quarter dropped to the lowest level in about six years. The company’s share price is now down as much as 80 percent from its record high back in 2010 when HTC was the top Android-based smartphone seller in the U.S. Now, some analysts say the company will slip into the red in 2013, a scenario unthinkable just a year ago.
