Kara Swisher

Recent Posts by Kara Swisher

Yahoo’s New “Homerun” Homepage Is Rolling Out More Widely Across Several Browsers


Yahoo appears to be rolling out the newest version of the redesign of its homepage even more extensively across several major browsers, including Google Chrome, Apple Safari and Mozilla Firefox.

As AllThingsD has previously reported several times, the Silicon Valley Internet giant has been working on a new homepage look, designed to improve its declining consumer usage.

The latest look has been present on all my browsers all day, rather than cycling off to the old version as before. The design is cleaner, with a more touchscreen tablet approach, new icons, and a scrolling news feature. With a more mobile feel, it’s slightly different than previous new versions that Yahoo has been testing over the last few months.

After redoing its Yahoo Mail and Flickr photo-sharing service, sources inside the company said that Yahoo is now close to launching the new homepage. It’s part of an effort called Project Homerun and also a larger effort called Project Zed, which will also include more personalization and a focus on bringing in a range of third-party content.

More on what that means soon …

Until then, here are three different screenshots from tonight from Chrome, Safari and Firefox:

yhoochrome copy

yhoosafari copy

yhooff copy

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I think the NSA has a job to do and we need the NSA. But as (physicist) Robert Oppenheimer said, “When you see something that is technically sweet, you go ahead and do it and argue about what to do about it only after you’ve had your technical success. That is the way it was with the atomic bomb.”

— Phil Zimmerman, PGP inventor and Silent Circle co-founder, in an interview with Om Malik