Game On: Nvidia Previews “Project Shield,” a Handheld Android Console
Nvidia, the company responsible for much of the guts inside modern smartphones, tablets and desktop PCs, unveiled “Project Shield” at International CES in Las Vegas on Sunday evening, a prototype portable gaming system built atop the Android platform.
It’s something of a multimedia mish-mash. Imagine tossing an Xbox controller, a five5-inch 720p display, the guts of a powerful quad-core tablet and a wireless speaker box into a blender, then cranking it up to “frappe.” The result is Nvidia’s foray into creating an out-of-the-box consumer-facing product, Project Shield.
The device casts a wide net. It runs media like HD movies and music, while also running apps like Hulu, Netflix and Internet radio services. It can play PC games. It will run any Android games in the Google Play store.
In other words, it’s competing with smartphones, tablets, handheld systems like the Wii U — everyone.
Consider this: It’s hard enough for an industry player to do well in just one of these spaces. Apple and Samsung are duking it out for smartphone dominance, while Apple continues to clean up in the tablet arena. Consoles and dedicated gaming hardware is still a battlefield split among giants like Nintendo, Microsoft and Sony, yet console sales are declining in recent years, and the dominant players are beginning to experiment to fight for share.
So where does Project Shield fit in? Does Nvidia focus on marketing it toward one of these verticals, or all of them? Or is this something new entirely?
For now, at least, Nvidia can focus on one thing: Finishing it. After all, it’s still a just a prototype.
- Things That Make You Go Hmm: CES Gets Weird
- CNET Wanders Into the CBS-Dish Crossfire at CES
- More Wi-Fi Spectrum on the Way, Says Genachowski
- CES Is So Infectious (Comic)
- Beats’ Jimmy Iovine on Steve Jobs, Spotify and Why He Can Make Subscriptions Work
- Beats’ New Music Subscription Service Gets a New Boss: Topspin’s Ian Rogers
- CES Lost and Found: A Hot Spot for Hotspots and Lost Teeth
- At CES, Chipmakers Go All In on Mobile
- Phablets the New Hotness in Mobile Devices? Not So Fast.
- President Clinton at CES: The World Needs More Smartphones (And Fewer Guns)
- Talking TVs With an Imaginary Consumer at CES
- Valve Pledges to Enter Videogame Console Wars With “Steam Box”
- Ballmer’s CES Keynote, Courtesy of Qualcomm (Video)
- Making It to CES on a Kickstarter and a Dream
- Intel: Trust Us! We’ve Got Mobile Devices on Lockdown … Next Year.
- Automakers Open Their In-Car Platforms: First Up, Ford, and Soon, GM
- CES: Fixing Your First-World Problems Since 1967
- Acer President Wong: Consumers Are Still Confused by Windows 8
- Cisco Teams With AT&T on Home Security
- Acer Targets Families, Newbies With Sub-$150 Iconia B1 Tablet
- Roku Adds More TV Partners, Looks Beyond the Set-Top Box
- Game On: Nvidia Previews “Project Shield,” a Handheld Android Console
- At CES, Lenovo Attempts to Go Big With 27-Inch “Table Computer”
- Health-and-Fitness Tech Grows at CES, but Challenges Lie Ahead
- Welcome to CES: A Trade Show, Not a Tastemaker
- CES 2013: The Year the “Connected Home” Becomes a Reality?
- LG Can’t Wait for CES, Spills Beans on New Google TVs
- Yahoo’s Mayer Hoping What Happens With Big Advertisers at CES Doesn’t Stay in Vegas
- Yeah, Don’t Expect Samsung Mobile’s “Next Big Thing” at CES