HBO Hangs On to Universal’s Movies
HBO, which normally plays up the value of its original productions like “Game of Thrones,” says that 84 percent of its conventional TV viewing* comes from movies.
The deal, which many observers had expected, was done well in advance of a 2016 expiration date. It’s relevant primarily because it means that the movies won’t end up on digital subscription services like Netflix or Amazon.
There had been industry chatter about Universal owner Comcast taking the movies in-house to create its own Netflix-like service, or to fold it into its existing Streampix offering, but that won’t happen, either.
The next big question for movie-distribution observers is the status of Sony’s deal with Starz. BTIG analyst Rich Greenfield, among others, thinks Netflix will end up with that one, too.
We’ll have HBO President and COO Eric Kessler onstage at D: Dive into Media next month.
*That is, the stuff that people watch when HBO airs it, as opposed to on-demand plays and views via its HBO Go service.