Acer President Wong: Consumers Are Still Confused by Windows 8
Earlier today, Acer announced its not-so-surprising plans for a low-priced Android tablet, which AllThingsD’s Bonnie Cha covered in full here.
But while sitting down with Acer President Jim Wong yesterday at CES, we discussed that other tablet maker. No, not Apple — Microsoft.
Acer, in case you haven’t been following this, has been one of the more outspoken hardware partners of Microsoft when it comes to the Windows 8 operating system and Surface tablet.
In October, Acer CEO JT Wang told Microsoft to “think twice” about its Surface tablet. Fast-forward to the end of the year, after Windows 8 had launched, and Acer was one of a few computer makers expressing disappointment in sales, saying, “There was not a huge spark in the market. … It’s a slow start, there’s no question.”
Now Wong believes that Microsoft’s promotion of the Surface has been “confusing to consumers.”
“The promotion of the product is really focused on the keyboard, and the users really don’t know how to maximize the touch experience,” Wong said. (Wong has said before that he believes that touchscreens have irreversibly changed — and will soon dominate — the PC market).
Wong went on to point out that when Apple launched the iPad, it was just the iPad — without a lot of talk about accessory keyboards.
Acer’s chief marketing officer, Michael Birkin, echoed this. “There was just a lot of messaging coming out at the same time: Windows 8, Surface, RT,” he said.
Still, Wong struck a (somewhat) hopeful note. “It was disappointing, but we have to work closely with Microsoft to get customer feedback on what works and what doesn’t,” he concluded, adding that Acer has set up “experience” booths overseas to educate consumers on the company’s Windows 8 products.
Microsoft has not yet responded to requests for comment on Wong’s remarks or Windows 8 sales.
- Things That Make You Go Hmm: CES Gets Weird
- CNET Wanders Into the CBS-Dish Crossfire at CES
- More Wi-Fi Spectrum on the Way, Says Genachowski
- CES Is So Infectious (Comic)
- Beats’ Jimmy Iovine on Steve Jobs, Spotify and Why He Can Make Subscriptions Work
- Beats’ New Music Subscription Service Gets a New Boss: Topspin’s Ian Rogers
- CES Lost and Found: A Hot Spot for Hotspots and Lost Teeth
- At CES, Chipmakers Go All In on Mobile
- Phablets the New Hotness in Mobile Devices? Not So Fast.
- President Clinton at CES: The World Needs More Smartphones (And Fewer Guns)
- Talking TVs With an Imaginary Consumer at CES
- Valve Pledges to Enter Videogame Console Wars With “Steam Box”
- Ballmer’s CES Keynote, Courtesy of Qualcomm (Video)
- Making It to CES on a Kickstarter and a Dream
- Intel: Trust Us! We’ve Got Mobile Devices on Lockdown … Next Year.
- Automakers Open Their In-Car Platforms: First Up, Ford, and Soon, GM
- CES: Fixing Your First-World Problems Since 1967
- Acer President Wong: Consumers Are Still Confused by Windows 8
- Cisco Teams With AT&T on Home Security
- Acer Targets Families, Newbies With Sub-$150 Iconia B1 Tablet
- Roku Adds More TV Partners, Looks Beyond the Set-Top Box
- Game On: Nvidia Previews “Project Shield,” a Handheld Android Console
- At CES, Lenovo Attempts to Go Big With 27-Inch “Table Computer”
- Health-and-Fitness Tech Grows at CES, but Challenges Lie Ahead
- Welcome to CES: A Trade Show, Not a Tastemaker
- CES 2013: The Year the “Connected Home” Becomes a Reality?
- LG Can’t Wait for CES, Spills Beans on New Google TVs
- Yahoo’s Mayer Hoping What Happens With Big Advertisers at CES Doesn’t Stay in Vegas
- Yeah, Don’t Expect Samsung Mobile’s “Next Big Thing” at CES