John Paczkowski

Recent Posts by John Paczkowski

BlueStacks Brings Android to Lenovo PCs

lenovo-bluestacks-all-apps-home (1)BlueStacks continues to make impressive headway in its quest to bring Google’s Android ecosystem to the desktop PC. The virtualization startup today announced a milestone distribution deal with Lenovo that will see its BlueStacks App Player preloaded on the PC maker’s “Idea” line of hardware.

The partnership is BlueStacks’ largest yet, and the latest in a string of similar deals — with the likes of Asus, AMD and Qualcomm — that are positioning the company as the conduit through which some 750,000 Android apps can flow to the Windows and Mac desktop.

And that’s beginning to look like a pretty good place to be. According to BlueStacks CEO Rosen Sharma, there’s a lot of consumer interest in using Android apps on the desktop.

“2012 was an incredible year for distribution for us, and the Lenovo App Player is a great cap to it,” Sharma told AllThingsD. “In 2013, we’re focusing on monetizing the 150-million-plus computers we’ve put Android on.”

Not a bad start, 150 million. And with this Lenovo deal, that number’s only going to grow. The company was named the world’s largest PC vendor by research firm Gartner last November; Idea is its consumer line. A popular one, too.

So, for BlueStacks, signing Lenovo is a real coup. And it’s doing all it can to ensure that it’s a success. The company is currently finishing up a mobile app that will serve as a companion to its desktop platform, syncing Android apps from handsets to BlueStacks-enabled PCs. Lenovo has already signed on for this, and plans to preload the app across its Android smartphone portfolio.

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Just as the atom bomb was the weapon that was supposed to render war obsolete, the Internet seems like capitalism’s ultimate feat of self-destructive genius, an economic doomsday device rendering it impossible for anyone to ever make a profit off anything again. It’s especially hopeless for those whose work is easily digitized and accessed free of charge.

— Author Tim Kreider on not getting paid for one’s work