Kara Swisher

Recent Posts by Kara Swisher

More Yahoo Ad Reorg Details

I just got some more deets of the Yahoo advertising reorganization by COO Henrique De Castro, which started taking place last week. As I previously reported, it’s a major shift of sales staff to a “category” model rather than one that is regional and tiered. Sources say that Mark Ellis, who has been VP of North American sales and global partnerships, still has a similar title, but now has a job with more responsibility and influence. Interestingly, Peter Foster, who has headed audience advertising, is now in charge of new sales enablement group, which includes sales engineering and training, as well as the mid-market segment. Both will apparently report up to another exec, who is still to be determined.


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