Chartboost Secures $19M From Sequoia to Help Mobile Games Attract More Players

Chartboost, which has developed technology that enables developers to promote each other’s games inside of their apps, has raised $19 million in capital. Sequoia Capital led the round, and existing investors TransLink Capital and SK Telecom Ventures, also participated. The San Francisco company said its platform is now being used by more than 12,000 games from companies like Crowdstar, Gameloft, Kabam, Gree, TinyCo and more.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web