InComm Buys Giftango, With Eye on Digital Gift Cards

InComm, an Atlanta-based company specializing in the distribution of prepaid cards, has acquired Portland, Ore.-based Giftango for an undisclosed sum. The seven-year-old company will help InComm expand into the sale of digital gift cards, including distribution through email, text messaging and mobile wallets. The company will remain in Portland, and will become a wholly owned subsidiary of InComm.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer