Arik Hesseldahl

Recent Posts by Arik Hesseldahl

Insight Ventures Invests $53 Million in SR Labs, Electronic Trading Player

Insight Venture Partners announced today that it had made a $53 million investment in SR Labs, a company that builds high-performance electronic trading platforms. Founded in 2007, SR Labs serves clients that include hedge funds and investment banks, including Credit Suisse and J.P. Morgan. Its specialty is data gathering and trade execution. Deven Parekh, managing director at Insight, and Martin Angert, a principal at the firm, will join SR Labs’ board of directors as part of the deal.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web