John Paczkowski

Recent Posts by John Paczkowski

Apple Poaches Xerox CFO

arrivals_2x3Xerox Corp. Chief Financial Officer Luca Maestri is beginning 2013 with a new job. At Apple.

Xerox said Friday that Maestri, who joined the company as CFO in February 2011, will step down in February to join Apple as corporate controller, taking over a job vacated by Betsy Rafael, who retired from the iPhone maker last October. He’ll report to Apple CFO Peter Oppenheimer.

Apple spokesman Steve Dowling confirmed the hire to AllThingsD, saying the company is “thrilled that Luca Maestri will be joining us. He brings more than 20 years of experience in finance and management, and we look forward to working with him.”

As it should. Maestri has quite the resume. Before joining Xerox, he served as CFO of Nokia Siemens Networks for a few years. Prior to that, he spent 20 years working his way up at General Motors.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web