Groupon Acquires Glassmap, a Location-Based Discovery Startup

Groupon has acquired Glassmap, the location-based deals discovery app, the startup announced on Friday.

Groupon confirmed the acquisition to AllThingsD. Terms of the deal were not disclosed.

“Our goal when we started building Glassmap was to help people find what was interesting and relevant around them,” Glassmap said in a company blog post. And that’s pretty much the thrust of the app: Glassmap tracks users’ locations in real time, using a smartphone’s GPS system.

What’s most relevant to Groupon, however, is the feature set Glassmap launched back in October, where local businesses are able to target Glassmap users based on their interests, activity and location. That could potentially tie in to Groupon’s immediate deals service, Groupon Now.

Glassmap will shut down its service next month as the team migrates to working for Groupon.