Peter Kafka

Recent Posts by Peter Kafka

Crowdsourced Video Ad Startup Tongal Raises $15 Million

Tongal, a startup that uses crowdsourcing to create video ads, has raised $15 million from Insight Venture Partners. The five-year-old company, whose clients include Lego, P&G and McDonalds, says it has distributed $3 million to contributors to date, and says revenue grew 400 percent last year.


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The ultimate native ads are the glossy fashion ads in Vogue: in most cases, they’re better than the editorial, and as a result, readers spend as much time with the ads — if not more — as they do with the edit.

— Felix Salmon, writing about the potential of native advertising on the Web