Peter Kafka

Recent Posts by Peter Kafka

Crowdsourced Video Ad Startup Tongal Raises $15 Million

Tongal, a startup that uses crowdsourcing to create video ads, has raised $15 million from Insight Venture Partners. The five-year-old company, whose clients include Lego, P&G and McDonalds, says it has distributed $3 million to contributors to date, and says revenue grew 400 percent last year.


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The best and brightest are usually put to work on optimisation. … They will then go forward and solve the inefficiencies, and that’s where 99% of most energy is spent on. But, at some point you run out of room to improve things, and that’s when you have to step aside and ask, can we make it different?

— Horace Dediu, in a podcast interview with William Channer