Kara Swisher

Recent Posts by Kara Swisher

Former Yahoo Ad Exec and Interclick Founder Katz Joins Adaptly Board

Social advertising technology company Adaptly has added Interclick founder Michael Katz to its board. Katz recently left Yahoo under tense circumstances, as part of a larger company advertising reorganization. That aside, Katz is a well-regarded entrepreneur and innovator in the ad tech space; he took Interclick public and sold it to Yahoo for $270 million in late 2011. Adaptly works with a range of big brands, using a consolidated platform to complete a social media ad buys across multiple social networks such as Facebook and Twitter. The New York-based startup has raised about $13 million in funding so far.


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There was a worry before I started this that I was going to burn every bridge I had. But I realize now that there are some bridges that are worth burning.

— Valleywag editor Sam Biddle