Ina Fried

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NHL Aims to Win Back Disgruntled Hockey Fans by Cutting Price for All-Access App

Trying to make the most of a strike-shortened NHL season? Yep, there’s an app for that.

nhl gamecenter

After a months-long lockout, the professional hockey teams are due to start a 48-game season this weekend. And, in an effort to gain some goodwill, the NHL is cutting the price of its all-access GameCenter Live app, which also includes video access via PC and televisions (via a connected device such as a PlayStation 3).

A season-long subscription, which allows live access to out-of-market games, will cost $49.99. Last year, which wasn’t marred by a work stoppage, the league charged $169, with a mid-season discount price of $119 for those who signed up after January.

Supported mobile devices include iPhones, iPads and Android devices — as well as BlackBerry 10 devices later this year. This year also marks the first time that games will be available on the Xbox 360, in addition to Roku and PS3.

For those who don’t want to pay the $50, there is a $4.99 app that includes radio feeds and in-game highlights, as well as a free version with scores and post-game highlights. Verizon Wireless LTE subscribers get the mid-level service for free.

The apps should be available for download by Wednesday, well ahead of the first puck drop. Now if only there were an app to get back that missing half season.

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Another gadget you don’t really need. Will not work once you get it home. New model out in 4 weeks. Battery life is too short to be of any use.

— From the fact sheet for a fake product entitled Useless Plasticbox 1.2 (an actual empty plastic box) placed in L.A.-area Best Buy stores by an artist called Plastic Jesus