What if Scientology had sponsored a series about happiness? Or the need for humanitarian relief in Africa? Or stories of the world’s greatest free-thinkers?
– Shane Snow, chief creative officer for Contently, a branded-content platform, writing at Nieman Journalism Lab about how the Church of Scientology (and The Atlantic) might have approached its sponsored content campaign differently
Along with original content and posts from across the Dow Jones network, this section of AllThingsD includes Must-Reads From Other Web Sites — pieces we’ve read, discussions we’ve followed, stuff we like. Six posts from external sites are included here each weekday, but we only run the headlines. We link to the original sites for the rest. These posts are explicitly labeled, so it’s clear that the content comes from other Web sites, and for clarity’s sake, all outside posts run against a pink background.
We also solicit original full-length posts and accept some unsolicited submissions.
Voices is edited by Beth Callaghan.
